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Gelato Retail Tour: Gelato concepts in Milan

Do you want to get inspired by the best practices of successful gelato concepts in Italy?
Join the guided tour where you can visit them all in one solution with tasting sessions, laboratory visits and direct dialogue with the chefs!


The course

Course objectives
To provide an overview of successful retail solutions for gelato business in Italy, the home of artisan gelato. To provide a unique experience in the world of artisan gelato, rich in sensory, human and entrepreneurial inspirations.


Whom is it addressed to?
This tour is catered for potential gelato business entrepreneurs who want to make an efficient initial market research. It is also suitable for existing gelato business entrepreneurs looking for new inspirations on product range, laboratory organizations as well as furnishing designs and customer experience.


ITINERARY


Milano: Innovative gelato retail models 
• Visiting 3 different retail models of Gelato Business and comparison with successful business ideas* (tasting, laboratory visits and dialogue with gelato chefs) with a different business model under the guidance of Kiki Lab: 
• AVGUSTO - Premium traditional gelato shop
• Panificio Longoni - An innovative bakery and pastry shop renowned for its quality
• Portrait – restaurant recognized for its unconventional and unexpected approach to inserting gelato in its menu.

• Starting meeting with introduction to tour and Retail Horizons by Fabrizio Valente founder & CEO of Kiki Lab
• Final meeting to exchange impressions of visits with other participants 

Duration
The tour lasts for 8 hours, 1 day.

Info**
Transfer to/from Milan is independent.
The course starts at 9:30 AM CET, at Hotel Portrait 
Transfer from Milan Central Station (Stazione Centrale) to the different shops and back will be provided by a private bus.


Meal
• The tour price includes lunch and transfer around the city.



*selection may vary due to the availability of gelato chefs

**Course organization may be subject to change

SIGN UP
Price 500,00 € (610,00 € VAT incl.)

AVAILABLE DATES
  • 24 May 2025

LANGUAGE : ENGLISH

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