Marketing applied to gelato parlors
A course to explain the basics of marketing to better develop the business strategy of a business
Course objectives
Provide students the ability to analyze the market related to their gelato parlor and develop a correct selling strategy.
Who is it for?
The course is designed for gelato makers and entrepreneurs who would like to manage their business more efficiently.
Subject covered
• Difference between marketing and advertising
• Positioning
• Competitor analysis
• Red and blue oceans
• Analysis of our business
• Profile a customer niche
• In-store marketing and online marketing
• Direct marketing and branding
• Pricing
• Marketing support figures and professionals
• Keywords and how to communicate
• KPI: monitoring parameters
• How to set up an effective marketing strategy
Duration*
The live online course lasts 4 hours total, 9.00am - 1.00pm CET.
Format
The course is a live online course and students will receive the recording of the lesson (via link, via email) which will be valid for 30 days.
* The schedule of the course may vary.
